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Kathi-Lyn Coker, VP of Marketing and Sales Technology Enablement at Lincoln Financial, is a forward-thinking leader known for transforming complex systems into streamlined, growth-driven solutions. She spearheaded the implementation of Salesforce Financial Services CRM and Marketing Cloud for over 1,700 users, enhancing efficiency and unlocking data-driven insights. With a focus on aligning technology with strategy, Kathi-Lyn empowers teams to work smarter and deliver measurable results.
