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James Wallace
Marketing Director, Service First Mortgage
James Wallace began his career during the dot-com boom, first on software and then helping build one of Fort Worth’s leading marketing firms. In 2016, he joined client Cendera Funding as Marketing Director, later continuing after its acquisition by Service First Mortgage. Today, he leads brand strategy, marketing operations and special initiatives across the company, blending creativity with strategic, tech-driven leadership.
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Driving Marketing Success Through Agile Thinking and Data-Driven Strategy
By: James Wallace, Marketing Director, Service First Mortgage
"People come first. That belief shapes every part of how I lead. Whether it’s someone I manage or whose path briefly crosses mine, I try to keep humanity at the center. I believe in kindness, dignity"
