Amber Cameron

Senior Vice President, Marketing Director, First Citizens Bank

Amber Cameron, Senior Vice President and Marketing Director at First Citizens Bank, drives brand strategy, positioning, and multi-channel campaigns that boost engagement and growth. With expertise in regulated industries, she has led major M&A brand integrations, launched top-performing deposit programs, and scaled 20+ digital products across B2B and B2C markets. Known for combining data-driven insights with creative execution, Cameron fosters innovation while ensuring compliance and delivering measurable results.